TikTok Ads: How to Advertise on TikTok in 2023 - A Complete Guide & Steps To Success

With more than 1 billion active users in 2022, the phenomenon that is TikTok has captivated the attention of marketers and companies.

The social media video-sharing platform has gained enormous popularity since it launched in 2016 and has penetrated over 150 markets.

Despite this fantastic development and enormous user base, TikTok advertising prospects are still something of a mystery to many.

You’re not the only one who is unsure about whether to spend money on TikTok advertisements.

You can learn how TikTok works, how to use TikTok Business Manager, and how to create a new campaign with the aid of our TikTok advertisements beginner’s tutorial.

Moreover, we’ve added some best practices and tips. Let’s begin…

TikTok advertising stats 2023

TikTok marketing makes sense if you’re targeting young adults, particularly ladies. 18 to 24-year-olds make up 36% of TikTok users. The advertising audience on TikTok is roughly 20% female in that age range.

Ads on TikTok have excellent reach if you’re promoting to a global audience.

So who should spend money on TikTok advertising? TikTok advertising will probably perform best for the following brands, even though firms with a wide range of customers might find it useful to test a tiny TikTok campaign:

  • Brands that target people under 35.
  • Brands that primarily market to women between the ages of 18 and 25.
  • Companies looking to establish a significant presence in Asia or the Middle East.

Types of TikTok ads

Below is a list of every type of advertisement you may run on the TikTok app family and ad platform. Not all ad formats are offered everywhere. Continue reading this post to see the TikTok ad specifications for all formats.

In-feed ads

Via the TikTok Ad Manager interface, you may independently generate these self-service advertisements.

Image ads

They only appear on TikTok’s BuzzVideo, TopBuzz, and Babe News Feed apps, and they feature an image, a brand or app name, and ad text.

Video ads

For TikTok or the TikTok family of news applications, video advertising is offered. These appear in the user’s For You stream as 5- to 60-second full-screen videos. Each advertisement consists of a video, an advertisement display graphic, and the name of the brand or application.

Spark ads

Your company can promote organic content from your own account or that of other users by using spark advertising. According to TikTok research, regular In-Feed advertising has a 24% lower completion rate and a 142% lower engagement rate than Spark Ads.

Pangle ads

advertisements posted on the TikTok Audience Network.

Carousel ads

Running only in TikTok’s News Feed apps, these include up to 10 images with unique captains per ad.

How to set up ads on TikTok

Let’s look at how to put them up from your TikTok ad account now that you are aware of the many forms of TikTok commercials.

Step 1: Create your TikTok ad account

The initial step is easy: Create a Tik Tok account first TikTok Ads Manager.

Choose your billing location and then whether you’re using the account for personal or business use. Next, select “Next.”

Enter some fundamental data, like your password and email address. Enter the verification code that was provided to your email after that. You will require the verification code issued to your phone if you decide to register using your phone number.

Click “Sign Up” after confirming that you accept the terms and conditions.

After your brand has been approved, enter it onto your dashboard and complete the first account setup as directed. Then you may build TikTok commercials by following the instructions below:

Step 2: Create and install the TikTok Pixel

Installing the TikTok Pixel, a piece of code that tracks website events (including how visitors got at your site, the device they’re using, and their location), is the next step.


You will set up a “Web Event” in your TikTok Advertising Manager before creating your Pixel after choosing “Standard Mode” or “Development Mode.” When installing your Pixel, don’t forget to examine your cookie consent settings. Next, download or copy the Pixel code, and then paste it into the header of your website.

Step 3: Create a new campaign

By selecting the “Create” button from the “Campaigns” menu, you can create an advertising campaign.

You will then have the ability to select your campaign targets, such as increasing traffic, conversions, or app downloads.

Next, give your campaign a name and specify a minimum spending limit for it. In order to swiftly contact as many individuals as possible, you might select a lifetime budget. But if you allocate a daily budget, you can approach your target market carefully and gradually.

Step 4: Create an ad group

To specify target audiences, campaign budgets, and ad placements, create an ad group.

Choose the promotional type or goal:

Choose “App Install” or “Website” as the type of promotion.

Select the ad placement

Your choice of ad placement will affect where your advertising is display on TikTok and its partner networks. If you’re just starting out with TikTok ads, you can select “Automatic placement” to have TikTok arrange your ads for the greatest possible reach and return on investment. Also, you can manually insert advertisements on TikTok and its news feed apps.

Select your creative type:

When you use the “Automated Creative Optimization” function, TikTok will generate different versions of your material and gauge how well it performs. This function is always turntable off.

Define your target audience:

Select the area, gender, and age range of the audience for your advertisement. Also, you can add users with certain hobbies, users who speak a particular language, and users who have already interacted with your content.

Select a delivery type:

Choose between regular and expedited delivery. During your ad delivery term, standard delivery guarantees that your advertisement will run during busy periods while evenly distributing your advertising money over that time period. With accelerated delivery, you can focus your advertising spend on attracting as many viewers to your ad as possible as soon as feasible.

Step 5: Create a new ad

You can configure your first ad after creating your ad group. You have the choice to upload a video or an image file as your ad creative on TikTok. Follow the suggested ad parameters for the best outcomes. This will ensure that your ad appears excellent on TikTok and on all the partner platforms.

You can preview an ad after you’ve customized it to your satisfaction to get a sense of how TikTok users will see it. Before submitting your advertisement for evaluation, you can also determine at this stage whether it needs to be modified.

By giving your ad a name, you may further personalize it and make it simpler to recognize it from other ads in the same ad group. Then

You can configure your first ad after creating your ad group. You have the choice to upload a video or an image file as your ad creative on TikTok. Follow the suggested ad parameters for the best outcomes. This will guarantee that your advertisement appears fantastic on TikTok and on other partner platforms.

Use 12-100 characters in your ad text to make your point even more clearly. It will be visible above your advertisement.