The brand of the Delhi Metro is now a ubiquitous image and broadly recognised by the lots within the metropolis, and like the story of the beginning of the pioneering fast transit system in India, the story of the creation of its brand is equally fascinating.
The Delhi Metro Rail Corporation (DMRC), popularly generally known as the Delhi Metro, is visually represented on prepare coaches and official letterheads, amongst different locations, with brilliant crimson railway tracks inside a brilliant crimson circle.
The brand signifies “safety, speed and reliability”, the watchwords of the Delhi Metro which had begun its business operation on December 25, 2002. The DMRC, which operates and manages the companies, was itself established in 1995.
In these almost twenty years, the community has grown from preliminary 8.2 km from Shahdara to Tis Hazari on the Red Line with simply six stations, to 390 km with 285 stations (together with the Noida–Greater Noida Metro Corridor and Rapid Metro, Gurgaon).
Talking of the brand’s genesis, senior officers of the DMRC stated the design was developed in-house.
“No competition was held to decide on the logo of Delhi Metro. While some advertising agencies were engaged to come up with some designs, finally it was developed and finalised in-house. The logo is a graphic depiction of a rail network inside a tunnel and signifies safety, speed and reliability,” a senior official informed PTI.
However, earlier than the finalisation of the brand, Delhi Metro officers studied the logos of assorted distinguished metro methods internationally.
“They wanted the logo to show dynamism and mobility,” he stated.
At lots of its metro stations, commuters are welcomed with signages bearing the well-known brand and the slogan ’25 years of Delhi Metro’.
While Delhi Metro had actually damaged grounds within the discipline of city transportation when it had begun tunnelling work on the nation’s first metro venture, the variety of fast transit networks in India has grown manifold since then.
At a operate held by the DMRC in early August, Union Minister of Housing and Urban Affairs Hardeep Singh Puri had stated 721 km of metro line was operational in 18 cities within the nation at current, and a community of 1,058 km route size with new stations was below building in 27 cities.
The Delhi Metro has helped construct many of those networks, together with Jaipur Metro and Kochi Metro.
The DMRC can also be at present engaged on the Patna Metro venture, which is geared toward decongesting the town utilizing a mass fast transit community for the primary time.
The Patna Metro Rail Corporation in July had invited entries for the Patna Metro brand as a part of a pan-India contest.
More than 7,500 entries for its brand contest have been obtained from folks throughout the nation, spanning small cities and large cities, a senior PMRC official had informed PTI on Friday.
These entries are at present being evaluated by a five-member jury and the ultimate choice is predicted to be taken on the PMRC brand by September finish.
The Patna Metro is below building within the Bihar capital, a flagship venture whose basis stone was laid by Prime Minister Narendra Modi on February 17, 2019.
Bangalore Metro brand with a tagline ‘Namma Metro’ is claimed to have drawn inspiration from the standard ‘rangoli’ design, coupled with a visible depiction of the mass fast transit system pushed by cutting-edge expertise.
The Lucknow Metro Rail Corporation (now UP Metro Rail Corporation) is represented by a brand that depicts the long-lasting Rumi Darwaza of the town and arrows round it symbolising circulation of the transportation system.
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