Apple Is Reserving Names for AR Headset, Trademarks Filings Suggest

Recent functions for quite a lot of logos that embrace the phrase “Reality” recommend Apple is stocking up on potential names for its much-rumored augmented actuality headset, Bloomberg reported Sunday. The functions, for names resembling “Reality One,” “Reality Pro” and “Reality Processor,” had been filed within the US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay.

Apple CEO Tim Cook has indicated the corporate is making ready for a giant future in AR, saying it is a know-how that is probably as vital because the iPhone. While Apple has made no secret of its curiosity within the rising AR sector, it has been mum on its rumored AR/VR headset.

Apple hasn’t made any headset bulletins, however the firm is anticipated to unveil its headset throughout a January 2023 occasion, based on Apple analyst Ming-Chi Kuo. The iPhone maker is trying to ship 1.5 million items of the face-mounted machine in 2023 at a worth of as much as $2,000.


The logos weren’t registered to Apple by identify however somewhat to Immersive Health Solutions, believed to be an Apple shell firm, based on Bloomberg. Immersive Health Solutions was in flip registered by the Corporation Trust Co., one other Delaware shell company usually used for filings by companies trying to keep away from detection.

Rumors recommend the Apple VR headset may have 8K shows, eye-tracking cameras, exterior cameras for a mixed-reality expertise and Apple’s M1 laptop processor, just like the one present in 2020’s MacBook Air and final 12 months’s MacBook Pro.

Apple did not instantly reply to a request for remark.

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